Benefits of Video Conferencing in the Workplace

In many cases, video conferencing has replaced in-person meetings as many organizations have had to adapt their working practices in the previous year. There are a lot of drawbacks to video conferencing, but there are also a lot of advantages. If you're still not convinced about the benefits of switching to video meetings, we've outlined the most important factors to consider.


What is video conferencing?

Video conferencing is an internet-based live conference between persons in separate places. Many firms with employees in different locations or for those working from home utilize video conferencing, and video conferencing systems commonly include capabilities like instant messaging, screen sharing, and the ability to record the conference.

Related: 7 Successful Team Building Activities for Remote Teams

What is video conferencing?

Point-to-point conferencing

In point-to-point video conferencing, only two people communicate in real-time from different places.


  • Individualized customer service

The majority of modern firms are set up to deliver personalized customer service. They can quickly respond to complaints and questions if they have the necessary equipment and software.

  • Interviews for jobs

Conducting video interviews for candidates to expedite the recruitment process. This is a fairly widespread practice, particularly among organizations that provide remote flexibility.

Related: How to Prepare for Video Interview?

Multipoint conferencing

Multipoint video conferencing, often known as "group video conferencing," has three or more people. This is distinct from the three-way calling that many business phone systems have as a standard feature.

You can host or join meetings with bigger groups using multipoint conferencing. This makes it excellent for companies with many office locations and employees who work remotely. A conference bridge comes in handy in situations like this.

A conference bridge is a piece of software or hardware that serves as the center of a large conference call. Consider it a way for various groups of individuals to attend a single meeting.

A multipoint video conference can be conducted in a variety of ways, depending on the number of active speakers in the meeting and the overall number of participants.


  • Group Meetings

Workers hold team meetings in order to achieve a specific goal. It necessitates the use of higher-quality cameras to catch a large group of people, as well as an expansion microphone to ensure that your audio is clear.

  • Webinars

A webinar is an online presentation with the goal of educating the audience. Webinars, unlike team meetings, which are open dialogues, focus on the speaker or facilitator. This style is commonly used by businesses for product debuts and demonstrations.

The benefits of video conferencing

Video conferencing has a number of advantages for both firms and employees.

Encourage team members to use video conferencing rather than face-to-face meetings to improve their work-life balance. It can be a terrific alternative for employees who have other commitments, such as childcare because it eliminates the need for long journeys to meetings or overnight travel (which can also contribute to employee retention).

If employees work from home, video conferencing software can bring the team together, even if they're separated by time zones or geographical areas. Virtual meetings allow colleagues to catch up in real-time while requiring far less planning than in-person meetings.

Related: 5 Tips to Manage Performance of Remote Employees

Here are four critical advantages of using online web conferencing tools on a daily basis.

1. Less expensive than a physical meeting

Web conference services are cost-effective from every standpoint, as they require only a computer or a mobile device with internet access. To attend a conference, you must set aside time, money, and travel expenses, among other things. The ability to use web conferences on a regular basis has greatly benefited from digital connectivity.

2. Accessibility from everywhere in the world

Online conferencing is no longer a child's play when the connection was never reliable. Web conferencing technology has advanced significantly, allowing for seamless connectivity from anywhere around the world. You can utilize online conferencing services for both business and pleasure since there are a variety of programs that can be used to start a virtual meeting.

3. Suitable for a variety of devices and gadgets

Online conferencing is possible on both computers and mobile phones. Most smartphones provide users with the ability to hold a web conference on a regular basis without incurring any costs. As technology advances at a breakneck pace, several applications are now available for free on both mobile and desktop computers, allowing users to make long-distance calls without spending a thing.

Related: Internal and External Business Challenges

4. Meetings that are free of annoyances and concerns

You can meet up with friends or family members from all over the world in the virtual world. A virtual meeting allows you to travel to numerous locations while having a conversation and eliminates the need to travel to a certain location. To provide web conferencing services, all you need is adequate internet connectivity and a reliable gadget.

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