When adopting a holistic approach to the job search, LinkedIn, like your CV or network, requires a specific strategy. Being on LinkedIn without a plan is akin to trying to get somewhere without a map. In this article, we'll show you how to use LinkedIn to get the most out of your time and efforts when you join this amazing career platform.
As you plan your job search approach on LinkedIn, consider the following 8 areas of focus:
The ability to identify and connect with the right individuals all with the press of a button is perhaps the most important reason for visiting LinkedIn. Don't get hooked into stalking ex-boyfriends (especially if you aren't anonymous in your LinkedIn settings). Instead, set aside time to focus on developing your network in the proper direction. It takes time to find and connect with the proper individuals, so make this a priority on your job search checklist. In the realm of networking, it's still all about whom you know so make it a point to know a lot of people.
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2. Research Career Paths
If you're like the majority of job searchers, you have no idea what you want to do next. Do not be concerned. LinkedIn is a fantastic resource for investigating job options. Spend time locating the individual who is doing your dream career. Once you've located that person, look into the companies where he or she has worked and the titles they've held. This will give you an idea of where you need to be or where you might be able to enter. You could even go a step further and set up an informative interview!
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3. Research Companies
LinkedIn allows businesses to communicate information about company culture, job vacancies, and employees through this powerful platform. This is an excellent place to start if you're looking for your dream company. If you know your dream company but don't have an in, look at similar companies or competitors to see how you may still be in the appropriate market with a similar company.
4. Research Contacts
Don't just stop when you've found your Dream Company or industry. You should look through the employee's area to see if you know anyone who can introduce you to the hiring manager or forward your resume to them. This is perhaps one of the most useful things on LinkedIn because, if you navigate your contacts appropriately, you can get quite close to the person in charge of hiring.
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5. Search & Apply For Jobs
If you're not locating or applying for positions, your job search will be fruitless. LinkedIn does a fantastic job with this, and you'll want to bookmark the LinkedIn job board. (Hint: go through your network to see how you're related to the job ad and request an introduction.) Stick to a rigid timetable and keep on target, as we warn with all job search time, as the online job search can pull you in and become a time-waster.
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6. Expand Your Visibility
If you want to change careers or advance your career by standing out in front of the right people, you'll need to spend some time raising your visibility in the proper places. You should concentrate on solidifying your profile brand because it will be your first impression. You'll also want to implement a value-added content-sharing plan to establish yourself as a thought leader. This will significantly increase your credibility and knowledge in your chosen industry. But don't just make a racket. Take care to get your content strategy just perfect!
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7. Acquire Company Intel
This is an approach you should use when writing your resume and cover letter, as well as when preparing for your interview. Companies are looking for problem solvers, and if you want to impress the interviewer, you'll need to demonstrate your understanding of the industry. LinkedIn's corporate pages provide a plethora of information about companies and recent headlines. Look for anything that speaks to the broader picture and cultural fits, like trends, strategic actions, and collaborations.
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8. Acquire Hiring Manager Intel
Knowing who will be reading your CV or speaking with you in the interview is crucial because the hiring process revolves around how your hiring manager will assess you. You'll want to learn about their backgrounds and how they ended up at your target organization (Hint: this also makes for a great question in the Q&A process). You should also look at whether or not your hiring manager publishes on LinkedIn Pulse. As you prepare your interview answers, this will assist you to get on the same page and gain insight into their point of view on many subjects.